As the owner or operator of a broadcast entity, why do I need to enter into a license agreement with SESAC?

A broadcast or other transmission of content containing copyrighted musical works to the public constitutes a public performance of the applicable musical works. Subject to some limited exceptions, one must obtain permission from the copyright holder or its agent in order to legally publicly perform a musical work. As agent for many copyright holders, SESAC grants licenses allowing broadcasters to legally public perform SESAC represented works by means of these broadcasts or other transmissions.

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