Celeste Zendejas is Vice President of SESAC Latina, where she leads the creative efforts of the organization’s Latin division. In this role, Zendejas is responsible for the recruitment, signing, and nurturing of songwriters and music publishers.

Since 2008, Zendejas has welcomed both emerging songwriters and renowned artists such as Nicky Jam, Erika Ender, Edén Muñoz, Luciano Luna, Christian Nodal, Gussy Lau, Manuel Turizo, Lenny Tavarez, and many more to the performance rights organization.

Prior to joining SESAC Latina, Zendejas worked at EMI Music, where she served as Label Manager, A&R and marketing departments with a variety of Regional Mexican artists such as Intocable, Pepe Aguilar, Ana Gabriel, Kumbia Kings, among many others. As a respected music executive, with two decades of experience, Zendejas has been named to Billboard’s Latin Power Players list from 2018 – 2023.