ReverbNation, SESAC Announce Strategic Relationship to Nurture Emerging Artists
(NEW YORK, NASHVILLE) ReverbNation, the company that has helped millions of emerging artists advance their careers, and SESAC, the industry’s most progressive performing rights organization, announced a strategic relationship that provides a path for ReverbNation artists to become part of the SESAC community. SESAC will initially be included as part of the CONNECT program, an artist development incubator that will launch later this year. The program develops promising artists identified through Reverbnation’s curation-at-scale capability.
SESAC is widely considered the nation’s most innovative and technologically advanced music rights organization. SESAC is on the forefront of innovation that benefits its songwriters by providing them with the most accurate and efficient royalty payments as well as personal attention. SESAC’s highly diverse roster includes Bob Dylan, Neil Diamond, the Robert Johnson catalog, Mariah Carey, Zac Brown, Mumford & Sons, and hundreds of other globally recognized songwriters.
“ReverbNation has built a very powerful curation capability which enables it to look across its millions of songwriters and identify exceptionally talented new creators that can benefit from membership in SESAC,” said SESAC Chairman and CEO, John H. Josephson. “We are looking forward to working closely with these artists.”
Since its inception in 2006, ReverbNation has worked to advance the careers of artists around the world, offering them access to opportunities and tools. The integration of SESAC into ReverbNation’s growing artist development offerings represents an ongoing pursuit of its Artists First mission.
“The SESAC initiative has great potential and we look forward to sharing the news with the ReverbNation artist community,” said Simon Perry, Chief Creative Officer and Head of A&R at ReverbNation. “Inclusion in SESAC will offer significant value to those selected to participate.”
The first ReverbNation artists are expected to be invited to join SESAC in the spring.
Independent Artists turn to ReverbNation for music industry connections, worldwide audience exposure and the powerful promotional tools necessary to advance their careers in today's digital music ecosystem. Driven by its mission to put Artists First, the company has grown since its 2006 launch to serve nearly 4 million musicians worldwide. In 2014 ReverbNation developed its proprietary curation-at-scale methodology to identify the world's most promising Artists early in their careers. This capability, coupled with its global audience, allows ReverbNation to bring the world's best emerging Artists unrivaled access to opportunity. For more information, visitww.ReverbNation.com">ReverbNation.com and follow ReverbNation on Twitter at Twitter.com/ReverbNation.
SESAC is a leading music rights organization. In addition to Rumblefish, SESAC owns SESAC Performing Rights, a service organization founded in 1930 to serve both the creators of music and music users through music licensing and timely, efficient royalty collection and distribution. The most progressive performing rights organization in the U.S., SESAC Performing Rights is the only PRO to pay monthly radio royalties and was the first among the PROs to pay for live performances to songwriters and publishers. SESAC Performing Rights is known for its diversified repertory that includes genres ranging from Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel and Dance. SESAC Performing Rights represents an impressive gallery of artist catalogs including Kurt Cobain, Mariah Carey, Nikki Sixx, Zac Brown, Jerry Cantrell, Robert Johnson’s catalog including the legendary song, “Crossroads,” the classic hit “Unchained Melody,” Mumford & Sons, Jimmy Napes, Charli XCX, Disclosure, Paul Shaffer, RUSH, Bryan Michael Cox, the Avett Brothers, Lady Antebellum, Thompson Square and Swizz Beatz. SESAC also represents iconic songsmiths Bob Dylan and Neil Diamond. Additionally, SESAC has long represented the music on some of TV’s biggest shows including Grey’s Anatomy, How I Met Your Mother, Parenthood, Dateline NBC and Dr. Phil among many others. www.sesac.com