SESAC Brings Excitement to SXSW 2015
SESAC showed up in a big way at the largest music festival in the world, bringing the most cutting edge talent in the industry to SXSW Music Festival in Austin, Texas. SESAC rocked the popular annual event with a showcase at one of the city’s top hotspots, Lamberts, with performances by such talents as Milk & Bone, Kink Ador, Ryan Corn, Heeney, Kaleo, Surfer Blood and God Damn, among others.
SESAC also hosted its annual "Green Eggs & Band" Brunch during the SXSW week, featuring a sumptuous taco bar, sponsored by Marshall Electronics and Bloody Mary bar sponsored by Rumblefish. A diverse group of SESAC-affiliated bands, music writers, publishers and industry executives also had the chance to take home memento pix of one another at the on-site festive photo booth during the brunch.
In addition to the bands and brunch, SESAC had a prominent role in a number of SXSW panels, including a “Be Your Own CEO” and two panels featuring executives from SESAC subsidiary Rumblefish, “Micro-Licensing – The Fast Growing Future of Sync” and “Sync In 2015: Newest Trends, Tools and Techniques.”