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Published: 5/17/2012

Abacast and SESAC Announce Marketing and Promotion Partnership

May 16th, 2012, VANCOUVER, WA and NASHVILLE, TN--  Abacast, a provider of cloud-based streaming and ad management services to the radio industry and SESAC, the nation’s most innovative performing rights organization, announced today a partnership to enable SESAC to offer Abacast services to its new Radio Website licensees .  Under the terms of the Agreement, SESAC will promote Abacast’s Clarity™ Digital Radio System to prospective Radio licensees that launch new streaming ventures. Under this program, terrestrial radio stations that launch new streaming ventures with Abacast and license with SESAC will qualify for special introductory discounts from both organizations.

Clarity™ includes cloud-based ad management and reporting, online and mobile radio streaming, audience metrics, as well as premier desktop and mobile players. SESAC represents songwriters’ and music publishers’ copyrighted works and their right under the Copyright Law to publically perform those works on the radio, online, and elsewhere.

"It is clear that the world is moving towards digital delivery, and Abacast has developed a rich, robust, and mature digital media platform for Radio," said Gregory Riggle, SESAC’s Vice President of Industry Relations & Business Communication. "Content providers have a huge stake in Radio’s future, and we are excited to offer Abacast's products, services, and revenue generation capabilities to our licensees."

"SESAC understands the importance of digital radio, in terms of both reach and revenue generation,” said Rob Green, Abacast CEO. "Partnering with SESAC, enables both our companies to help the radio industry, the artists, songwriters, and music publishers that are its foundation."

About Abacast (www.abacast.com)
Abacast offers one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor.  Abacast Clarity™ Digital Radio System helps online radio broadcasters increase their profitability and reach new audiences across the web, mobile, and social.  Abacast was founded in 2000 and currently serves hundreds of radio industry customers and thousands of stations. 

About SESAC (www.sesac.com)
Established in 1930, SESAC is a service organization created to serve both the creators of music and music users through music licensing and timely, efficient royalty collection and distribution. SESAC recently announced a ground-breaking development in royalty distribution that accelerates domestic/terrestrial radio performance royalty payments from the traditional quarterly distributions to monthly distributions beginning over the next several months.  

Abacast Press Contact:
Jason Vosburgh
360-326-4798 x 106

SESAC Press Contact:
Shawn Williams