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Published: 8/9/2011

SESAC’s Easton Hamlin In Borden Ad


SESAC’s Easton Hamlin is being featured by the Dairy Farmers of America, Inc. (DFA) and Borden Cheese this summer with a tour featuring a hands-on exhibit experience and live performances by the 14-year-old singer/songwriter.  The tour will be making stops at the Oklahoma, South Carolina and North Carolina state fairs, plus venues in Oklahoma City, Columbia, SC and Raleigh, NC. The tour is part of the DFA’s  "Friends of Elsie" campaign, named after Borden icon Elsie the Cow. The campaign was launched to drive sales of the Borden cheese and butter products that DFA makes and markets stressing the message that the products are made by a cooperative (DFA) that is 100% owned by farmers, who receive 100% of product sale proceeds.  
Hamlin's live performances for Borden Cheese during the tour will soon be supported by the ability to digitally download one of his songs, courtesy of "Friends"/Borden Cheese, reports Smiley.