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Power


By Kevin Zimmerman

Power: Sibling Duo Shake Up Pop Music

How Seth And Jax Anderson, The Siblings Who Make Up The Pop/rock duo Power, spent their summer: Had their tune “Can You Save Me” chosen as the theme song for the USA Network series Covert Affairs; firmed up plans to relocate from their native Detroit to Los Angeles in order to more fully immerse themselves in the creative community. Under their original name Apple Trees & Tangerines, they self-released a well-received EP called A; They also were the grand prize winners in the recent “College Battle Of The Bands” competition sponsored by SESAC.

“I’m very, very surprised at how quickly it’s come together,” laughs Seth, who joined forces with his sister after the original Power combo – a more folk-oriented proposition – split up. “With Covert Affairs, especially…our publishing company in L.A., Black Unicorn Music, was sending our whole catalog around, and the producers of the show loved [“Save Me”] and were like, ‘This is it!’”

As children, he explains, there was no cable television in the house, as part of the Andersons’ father’s attempt to encourage his kids to always be creative. Seth soon picked up the guitar, while Jax focused on singing and songwriting.

“Growing up we were both in our own bands,” Seth says, “but we always liked each other’s stuff, so when the opportunity arose we began working together.”

“When we started, I was living in Cleveland, Georgia and Seth was in Cleveland, Tennessee,” Jax adds. “It’s a two-and-a-half hour drive between them, so we would send instrumental tracks or melodic ideas to each other through email. We were close enough that we could get together to play shows, but it was still very time-consuming and frustrating at times.”

Now based in Detroit, the pair plans to move out to L.A. in November. “We’re practically working 24 hours a day,” Seth says. “This is the only thing we’ve ever wanted to do, so we take the position that if we’re not working our hardest, somebody else is.”

SESAC has been a key component of Power’s success, Jax notes. “They’ve all been willing to help us with advice as we plan out our career,” she says. “We know that we have a lot to learn about the business, and they’ve been great about helping us out, introducing us to a ton of other writers … we’re very satisfied.”

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