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Southeast Urban Music Conference

June 23 2011

The stage is set for the 8th Annual Southeast Urban Music Conference (SUMC), June 21-23, 2011, sponsored by Webb Consulting Group, REL Connections LLC & Urban Network. The conference will take place at Park Tavern in Atlanta. This year’s theme is “The Branding & Marketing of Urban Music.” SUMC Chairman Tony Baraka, an Atlanta-based marketing executive, is adamant that to maintain success within the entertainment industry, branding and marketing strategies must be implemented. “It takes more than just passing out flyers, having promotional models and a wrapped van,” he says. “It is much more important for labels and brands to understand cross promotions, product integration and branding to grasp their target demographic.” “There are lots of issues facing our entertainment industry today,” says Baraka.” “We are seeing that the industry is creating a new business model that has embraced additional marketing campaigns and places great emphasis on the independent artists and labels. The model also includes marketing plans that continually change the way artists are signed and continues to create creative digital and physical distribution opportunities while implementing new media technology.” The 8th Annual SUMC will focus heavily on providing information – with key seminars and networking opportunities. Attendees will receive branding and marketing information in all areas of the entertainment industry.

For more information, visit www.sumc2011.com


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